Newsletters still remain one of the most viable ways for a brand to engage parties. The best ones almost get an automatic open rate as the subscribers are genuinely interested to consume that content. The following figures put a lot of faith in newsletter marketing:
Segmented newsletters have an open rate 14.32% higher than non-segmented ones.
Open rates increased from 31% to 34.1% in a year, according to a Q3 2016 Epsilon benchmarks review.
Email has a median ROI of 122% – four times higher than social media, paid search and direct mail.
But despite these numbers and brands investing hours in curating niche and interactive content, newsletters are experiencing a downtime.
The propensity of being nagged by the inbox for consumers is at an all-time low. They don’t want to either open the newsletters or react on the content as the timing isn’t correct for them. No wonder there is a gap between targeting/retargeting and newsletters for driving traffic.
This is where web push wins the race. It is the ultimate tactic to not only hook the audience on the website but also to serve up those brand loyalists who just can’t seem to get enough of a brand!
To leverage web push, the visitors have to click something that then permits the brands to send them chrome notifications . There are are no two ways about it! The success of web push notifications and converting them relies on the ability of marketers to onboard subscribers.The good news is 55% of consumers are aware that the websites can send push notifications, and 46% of visitors will opt in to receive personalized alerts. They are going to anticipate a dialog box to subscribe at some point while they are browsing through a website.
Dear reader – if you have tagged along with us so far then I am going to assume you are a marketer in dire need of a strategy to boost the web push opt-in rates. Luckily, below are five solid tactics just for you:
1) Offer a value proposition
Every time a visitor lands on your website, it is for a reason. Address that reason. Focus on what matters to the visitors. It could be a discount deal, a price alert, a fresh blog post, and so on. Whatever the messaging is, it should appeal to the visitors.
Let them know about your intentions. You will be surprised to know how comforting it is for the visitors to be asked first, then marketed. Please also remember not to sale through the first message. If a visitor opts in, of course (s)he will be somewhat inclined to avail your offerings at some point in the future.